Hospitality · SFMC + Thynk partner
Salesforce Marketing Cloud, built for hotels.
Guest data › journeys
SFMC + Thynk
Data flow
PMS
Thynk
Thynk
Marketing Cloud
Guest journey
Pre-arrival
Post-stay follow-up
Reactivation
Personalized offers
Fixed scope
Senior hands
Working, not configured
01 — Thynk + Marketing Cloud
Thynk handles the commercial side of your hotel — group bookings, events, accounts, sales pipelines, multi-property visibility. Clean Salesforce CRM purpose-built for hospitality.
Marketing is a different motion. Pre-arrival communications. Post-stay follow-ups. Reactivation campaigns. Personalized offers based on guest history. The journey logic that turns a single stay into a returning customer. That layer lives in Salesforce Marketing Cloud — and we activate it on top of your Thynk instance.
Together: a complete customer stack, from first sales conversation to lifetime guest relationship.
One customer stack
Together
Thynk · Sales
Group bookings
Events
Accounts
Sales pipelines
SFMC · Marketing
Pre-arrival
Post-stay
Reactivation
Personalized offers
First sales conversation
Lifetime guest
02 — Implementation packages
Fixed scope. Senior hands throughout. Pricing on request.
About 3 weeks
MC Foundations
Platform configured & compliant
For hotels that need a clean, compliant Marketing Cloud instance — set up correctly the first time, ready for journeys to be built on top.
Account setup & configuration
Users, roles & permissions
Sender profile + SAP + Reply Mail
Up to 3 MDEs + automations
Hosted unsubscribe CloudPage
Kick-off + handover documentation
About 5–6 weeks · Most common starting point
MC Go-Live Pack
Full program live in six weeks
Everything in Foundations, plus the journey logic and email infrastructure to actually start sending. Welcome journey live, master template ready, deliverability warmed up, go-live supported.
Everything in Foundations
Up to 5 MDEs + automations
Welcome journey — 3 emails + behavioral splits
Master HTML email template
Deliverability setup + warm-up
UAT + go-live support
About 7–8 weeks
MC Accelerator
Strategic accounts + pre-sales support
For strategic hotel groups where SFMC is part of a larger pre-sales motion. Full implementation plus advisory, demo support, additional journey, and post-launch hypercare.
Everything in Go-Live Pack
Pre-sales advisory + demo support
Advanced welcome journey upgrade
1 additional journey
2-week hypercare post go-live
03 — Add-ons & extensions
Modular add-ons, scoped per project. Pricing on request.
04 — Why hospitality is different
Hotel SFMC has to handle: guest records that flow in from PMS, CRM, and booking systems with different IDs. Booking statuses that change between confirmation and arrival. Multi-property campaign management where one brand sends from multiple sender profiles. Loyalty tier logic that affects everything downstream. Deliverability across markets, languages, and inbox providers.
We’ve built this stack. We know where it breaks. We know how the Thynk data layer maps into SFMC and what hotel marketing teams can run themselves after handover versus what they’ll need help with.
That’s what the partnership with Thynk is for. They own the commercial data architecture. We own the activation.
05 — Proof
Case study · Hospitality · SFMC + Thynk
Penta Hotels is the case study that became the template for this offer. A European hospitality group running on Thynk, needing Marketing Cloud activated cleanly across the property portfolio.
We built the SFMC instance, mapped the Thynk data layer into Data Extensions, set up the journey logic for guest lifecycle (pre-arrival, in-stay, post-stay, reactivation), and handed over an operating system the Penta marketing team runs day-to-day.
The Penta build informed the Foundations / Go-Live / Accelerator package structure. Everything we offer hotels now is shaped by what worked — and what we’d do differently — on that engagement.
Architecture sketch
Handed over
Built
SFMC instance
Thynk › Data Extensions
Journey logic
Handover docs
Guest lifecycle
Pre-arrival
In-stay
Post-stay
Reactivation
Documented
Run in-house
06 — Related services