CASE STUDY · COINTREAU · ANALYTICS
Dashboards leadership trusts. Newsletters leadership reads.
Reporting layer
Ongoing
Reconciled sources
Sprinklr
Meta-native
CRM
Email platform
UTM traffic
Conversions
Output
Looker Studio dashboards
Executive newsletter
Reconciled
Monthly
Multi-market
Client
Anonymized — Premium spirits brand
Industry
Premium spirits
Service area
Analytics & GTM
Engagement type
Retainer
Status
Ongoing
01 — The brief
A premium spirits brand with marketing performance happening across many channels, many markets, and many tools — and a leadership team that needed to understand how it was all performing without sitting through a 60-slide deck or building dashboards themselves.
The analytics layer existed. GA4 was running. Sprinklr had data. The CRM had reports. But none of it tied together into a story leadership could act on. Numbers in different tools didn’t reconcile. Dashboards were either too granular to be useful at the executive level or too high-level to be meaningful. The marketing team spent more time defending numbers than acting on them.
The ask: build a reporting layer that’s trustworthy, scannable, and tells the story leadership actually needs to hear.
02 — What we did
01
Dashboards built around real questions
Looker Studio dashboards designed for the questions the team actually asks — not template dashboards stuffed with metrics nobody opens. Hierarchy that surfaces what matters first. Filters that match how the team thinks about the business. Output that goes into the monthly review without three hours of cleanup.
02
Executive analytics newsletter
Monthly synthesized analytics narrative for leadership — performance summary, what changed, what’s worth attention, what isn’t. Not 40 metrics with no commentary. The reporting layer that translates marketing performance into language a CFO can trust and a CMO can defend.
03
Data quality reconciliation
The slow, unglamorous work of making numbers tie out across tools. Sprinklr social data reconciled against Meta-native platform reporting. CRM activity reconciled against email platform reports. UTM-tracked traffic reconciled against landing-page conversions. The detective work that turns a stack of dashboards into a single trustworthy source.
04
Multi-market coverage
The analytics work covers multiple markets at once — different platforms, different reporting cadences, different stakeholder audiences. Consistent enough across markets that leadership can compare. Flexible enough that local teams aren’t forced into reporting that doesn’t match their reality.
03 — How the engagement runs
Ongoing retainer. Monthly cadence for the executive newsletter. Quarterly cadence for dashboard iterations and new metric requests. The analytics work is tightly integrated with the broader digital and CRM strategy — the same team owns scoping the questions and building the reporting that answers them.
04 — What changed
“
The dashboards reconcile. The newsletter gets read. The marketing team spends meeting time discussing what to do about the numbers instead of debating whether the numbers are correct.
The data quality work has been the most quietly valuable piece. Most analytics agencies sell GA4 implementation and dashboard design — few sell reconciliation as a real practice. Once it’s running, it stops being noticeable, which is exactly what data quality work is supposed to do.